Search
Searches all articles, discipline sections, and the glossary.
The search index is built at build time — it isn't available on the dev server.
Search Engine Optimization
Rankings on Google and Bing.
Classic optimization for search rankings. It remains the foundation for everything else — without indexing, neither GEO nor AEO works.
Open the discipline →Generative Engine Optimization
Citations in ChatGPT, Perplexity, Claude, and Gemini.
Instead of a blue link, you aim to be the source the AI draws its facts from while generating an answer.
Open the discipline →Answer Engine Optimization
Google AI Overviews and Bing Chat.
A narrower discipline — FAQ sections, how-tos, and short answers right after the heading. That's its craft.
Open the discipline →AI SEO — the umbrella
The strategic umbrella over SEO, GEO, and AEO.
The plan that orders the other three, so they pull in the same direction instead of competing for resources.
Open the discipline →Google AI Mode
Conversational search inside Google itself.
The emerging interface with query fan-out — answers without clicks. It decides whether Google shows you at all.
Open the discipline →Searches all articles, discipline sections, and the glossary.
The search index is built at build time — it isn't available on the dev server.