Site author
Kamil from Sniper Design
Since 2016 he has been building and optimizing websites and online stores with Sniper Design. This site is his open notebook on AI SEO: whatever works for clients and on the agency's own store gets written up here as guides, checklists, and videos.
- 2016
- building e-commerce since this year
- 600+
- e-commerce projects in that time
- Own store
- the agency's test bed for the advice in these articles
- 71
- articles and guides on this site
i Transparency
How the content on this site is made
We use AI tools when producing content — for research, outlines, and first drafts. But every article goes through human review: we check the facts against primary sources, add experience from our own practice, and a named author stands behind the result. Exactly what we recommend in the articles themselves.
Latest articles
Analysis 4 min
AI Crawlers: How Much They Take for Every Visit They Send Back
The crawl-to-refer ratio shows what you actually get for the AI crawler load. How to find your own number, how to read it, and when it matters.
Tutorial 5 min
Cloudflare and AI Bots: What to Set Before September 15
Cloudflare sorts AI bots by behavior — Search, Agent, and Training. What each option means, where the mixed-bot trap is, and what changes on September 15.
Tutorial 3 min
Comparison articles for AI: how to write X vs Y in 2026
How to write a fair X vs Y comparison, a comparison table, and a Top-N list so AI and readers both grasp your criteria and the differences.
Analysis 7 min
Review Platforms: People Left, AI Keeps Citing Them
Review sites lost most of their traffic but hold 3 of the 5 most-cited domains in AI Overviews. What that means for your brand.
Analysis 5 min
AI Mode and E-Commerce: What Changes for Shopping Queries
In AI Mode there are no organic results next to the answer. What that changes for online stores, which product data decides, and why it's hard to measure.
Tutorial 4 min
Google AI Mode: How to Prepare Content for Citations in 2026
Google AI Mode: how it differs from AI Overviews, how query fan-out works, and the content changes that can raise your odds of being cited.